Question 1: A Brief Explanation of Apple-Samsung lawsuit and its impacts on consumers and the smartphone and computer tablet industry. Evaluate each detail in the case study in light of the HBR case study analysis core ideas. Apple vs samsung 1. Patent litigation precaution method: analyzing characteristics of US litigated and non-litigated patents from 1976 to 2010. A sales forecast was conducted, by operating systems, to determine the sales of tablets and smartphones to users worldwide. In the first trial, it was found out that Samsung had willingly violated Apple’s design and utility patents, therefore, the court ordered a compensation of sh. Economic Factors. Yesilay, R.B., Ar, I.M. The impact of patent wars on firm strategy: Evidence from the global smartphone market. Love, B.J. Ahmetoglu, G., and Chamorro-Premuzic, T., 2012. COMPARATIVE ANALYSIS OF APPLE VS. SAMSUNG Semester Project / Dissertation Topic submitted in partial fulfillment The case in U.S. District Court, Northern District of California, is Apple Inc v. Samsung Electronics Co Ltd et al, 11-1846. Do My Homework Online service is Apple Vs Samsung Case Study Analysis ready to solve any of your academic problems.. Our highly-educated and experienced … Home > Topics > Analysis > Features > Apple Vs. Samsung: Case Overview for the Patent Trial of the Century ... Apple Vs. Samsung: Case Overview for the Patent Trial of the Century. This is achieved by ensuring to have the legal requirements by law when taking protective measures against competition in the market. In a recent case, when Apple launched the iPhone 4S which resulted in many loyal fans waiting in long queues outside the Apple store in Sydney, Samsung offered its new high-end phone galaxy SII at a price of less than $300 (less than half of its launch price), to its first ten customers every day from a temporary Samsung store which was set up near the apple store in Sydney [14]. and Yoon, J.C., 2013. The act deteriorated brand’s perception and image in the minds of the consumers. Cusumano, M.A., 2013. Different countries have different penalties given to the firm found with copied products, some ban the products from sale while others stop the making of the products, therefore, these penalties greatly affect international marketing as the disputes are usually fought in many countries (Yesilay, Ar, and Temel, 2015.). The patent War: Apple vs Samsung Case Solution. Design rights and innovation: a psychometric analysis. The Development of Design Law: Past and Future, London, pp.99-149. On March 31, a $2 billion trial between Apple and Samsung began in California court. The jury found that Samsung had infringed upon two Apple patents and Brian Love, assistant professor at the Santa Clara University law school, explained: "This amount is less than 10% of the amount Apple requested, and probably doesn't surpass by too much the amount Apple spent litigating this case." Expected Learning Outcomes ... What is your analysis of Samsung and Apple’s market shares? Conflict Between Apple and Samsung: The Argument In negotiation, Apple argued that it had lost significant profits in the smartphone market to its most significant competitor, Samsung, due to blatantly copied features. Texas Law Review, 92(7). The Apple-Samsung lawsuit involves proceedings resulting from the violation of two types of patents; utility patent governing the features of a phone or tablet and design patents governing the appearance of phones or tablets. ... one of ET CASES’ Case Research Managers will undertake primary/secondary research and develop the case study. The ugly legal battle which last for more than six years ended on righteous note for Apple, where they received whopping $790 million in 2012 and $120 million in 2017. Vrio analysis for Apple Vs Samsung case study identified the four main attributes which helps the organization to gain a competitive advantages. If you need help with something similar, … It may also result in higher costs and reduced user experiences whereby consumers will now have high costs for a device that solves the same problem but in a less “tasteful” set. Apple Inc In 2012 712490 . Refining in Remedies in Patent Litigation: Three (Increasingly Immodest) Proposals. Week 4 MKF3531 Case Analysis 25093584 WOOI TEIK LIM The … 3- The Islamia University of Bahawalpur Pakistan. Wingfield, N., 2012. The US is one country that has ruled against Apple in its case for copyright infringement against Samsung but certain countries such as Germany have ruled in favor of Apple (in the same case). Wingfield, N., 2012. Samsung’s top five leading markets for their smartphones and tablets are; China, United States of America, India and Brazil. In the spring of 2011, Apple began litigating against Samsung in patent infringement … July 28, 2012 by Michael Wall Reads (32,076) Tweet; Comments (0) Discuss; Email; Print; Over the course of the last few years, Apple has unleashed a slew of intellectual-property lawsuits against … The lawsuit posed a threat to even other smartphone producers in the industry to avoid copying any applications of the Apple Company; therefore, the producers may end up making low-quality products as they try to avoid collision with Apple products. The jury evaluated the case and found that Samsung had truly violated Apple’s patent thus awarded Apple more than sh.1 billion for its damages and banned the sale of the copied Samsung products (Love and Yoon, 2013). Samsung argued that Apple violated its five patents, but the jury found out that Apple had violated two Samsung patents while Samsung had violated one Apple patent, therefore, the jury made a split decision that awarded small damaged to both companies (Filitz, Henkel & Tether, 2015). New England Apple Slices New England Apple Slices Apple vs. Samsung: The $2 Billion Case Epilogue Apple Inc. Expanding Patent Law’s Customer Suit Exception. Social network analysis of patent infringement lawsuits. If the court ruled in favour of Samsung, then it will be compensated US$ 6 million while if it ruled in favor of Apple, Apple would be compensated US$2 million for damages (Helmers & McDonagh, 2013). According to the South Korean court rule, the judgment passed was fair enough to protect both companies and to create a fair competition in the market. The Apple-Samsung lawsuits. Boston University Law Review, 93, p.1605. Apple vs Samsung: Competitive Dynamics . Case study between mobile phone giants, Apple and Samsung, PPTX, PDF, TXT or read online from Scribd, Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person, The Positive Shift: Mastering Mindset to Improve Happiness, Health, and Longevity, Leadership Strategy and Tactics: Field Manual, 100% found this document useful (2 votes), 100% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save Apple vs. Samsung Case Study For Later. LJ, 30, p.1. CONTACT US IF YOU WANT A SIMILAR HIGH QUALITY PLAGIARISM FREE CASE STUDY ON THIS TOPIC OR RELATED TOPIC, Outline of Apple’s and Samsung’s sales comparison and their leading consuming countries. Reporting by Dan Levine … The impact of patent wars on firm strategy: Evidence from the global smartphone market. Su, H.N., Chen, C.M.L. The following is the SWOT analysis of Samsung: Samsung’s Strengths – Internal Strategic Factors Dominates the Smartphone Market – Samsung has dominated the smartphone market for years. New England Apple Slices New England Apple Slices Apple vs. Samsung: The $2 Billion Case Epilogue Apple Inc. It may also result in the loss to consumers when Samsung devices are asked to take out the infringed applications, thus, Samsung devices are likely to disappear from the industry for some time. The Patent War Apple Vs Samsung Case Study Hindi . The court argued that consumers would not confuse the products of the company, as they are not similar in any way. and Yoon, J.C., 2013. Bergman, K., 2014. Such disputes show that Samsung product sales are leading worldwide such that they pose a threat to Apple products, therefore, this reveals how other competing firms will put more efforts to bring it down (Lee and Su, 2014; Wingfield, 2012). Available at SSRN 2340899. Apple claims that Samsung copied the features of their iPhone and iPad when they made Galaxy S, Galaxy S 11 and Tab 10.1.On the other hand, Samsung claims that Apple violated its utility patent by using its 3G capabilities in iPhones and iPads therefore Samsung claims for compensation (Golden, 2014; Levy, 2012). Paik, Y. and Zhu, F., 2013. Yesilay, R.B., Ar, I.M. It also argues of the uncertainty of such issues occurring in future as it is known that Samsung and Apple have several different patent disputes in different countries including South Korea and the United States. Building a Patent Portfolio that Supports Your Business Objectives. This case study here is looking at the competitive marketing strategies used by each of these names and what they need to step ahead from their rivalry position in future. Consumer Behavior and Marketing Strategy of Apple Inc. and Pizza Hut: A closer Look Case … Be more market specific- so that it will determine a specific target and design products to suit tastes of the target in order to avoid the patent conflicts (Kim & Song, 2013). The order by the court for Samsung to stop making and selling their products in the United States resulted in great losses to Samsung and also resulted in a decrease in the supply of Samsung product to the International market which would also have a great impact on Samsung Customers. On the other hand, Apple’s increase in the sale was supported by the high Chinese demand for the big-screen iPhone 6 lineup and expansion of 4G networks in China (Cusumano, 2013). It is also evidence of the role played by the political government in ensuring fair competition in the market. It is almost impossible for firms to search all patent holders or to gauge confidently if a company is violating another firm’s patent, therefore, large firms can defend themselves either possessing bargaining chips or by litigation. Santa Clara High Tech. Cusumano, M.A., 2013. JL & Tech., 20, pp.11-14. Looking for marketing notes w apple case study year 12 hsc business? Case Law and Case Study of a Student With Autism Justices Rule Human Genes cannot be Patented The role of the state in defending and/or infringing Native Indian Civil Rights in United States Apple Lawsuit against Samsung Criminal Defense in Moran vs. Ohio and Arizona vs. Falater Advertising Theory and Practise Apple vs. Wisconsin University in a Patent Case Order Now for $12 ... After completing these 10 essential steps, the case study analysis and solution would be completely analyzed and solved. Shumaker, S.J., 2002. THE STUDY OF SMARTPHONE IN THE CITY OF MUMBAI Page 24 Chapter V: The Gadget Wars Apple vs Samsung Law Suits Apple Inc. v. Samsung Electronics Co., Ltd. was the first of a series of ongoing lawsuits between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet computers; between them, the companies made more than … 1 spot globally with a 18.5% market share, where as Apple is at 13.7% market share. Particular Antitrust Concerns with Patent Acquisitions, The. The court ordered a stop to the selling of the copied products of both companies. The loss made by Samsung may turn into the costs to the consumers when the court bans the use of Samsung devices with the copied applications from Apple devices (Su, Chen, and Lee, 2012). IMPORTANT!! Kim, H. and Song, J., 2013. Apple claims that Samsung copied the look and feel of an iphone, through their galaxy brand. Design rights and innovation: a psychometric analysis. Question 3: An analysis of South Korea’s Verdict and the United States court verdict. The forecast shows that Apple’s IOS had been the dominant operating system being used by approximately 61.5 percent of worldwide tablet users in 2012 when Samsung had 45.8 percent in the same year, but Samsung lead the market in 2013 with 61.9 percent while Apple’s IOS had 36.0 percent of market share. View Essay - Apple-vs-Samsung case study from MKTG 90012 at University of Melbourne. Step 3 - Samsung Mobile: Market Share and Profitability in Smartphones Case Study Analysis. The judgment passed in the verdict that the copied products of both Apple and Samsung should not be sold resulted in a decreased supply of the products in the market and increase in prices of other existing products of the Companies to compensate for the lost costs. Minns, S.E., 2014. If the copycat company accepts to pay the penalty or licensing fee, it can either accept to incur the cost on its own or shift the costs to its consumers by increasing the prices of its products thus resulting in decreased demand if prices of the competitor’s products remain the same (Tang and Huang, 2002.). The Relationship Between Direct Government Support for R&D and Patents in Emerging Economies: A Turkish Case Study. Despite the court’s rule, Samsung still has a role to play as the leading company and venture into creating new products that are not close to those of Apple products. Jury awards $1 billion to Apple in Samsung patent case.The New York Times. SAMSUNG ELECTRONICS AND APPLE, INC.: A STUDY IN CONTRAST IN COMPETITIVE ANALYSIS IN 21ST CENTURY Rawal Rasheed, Raheel Nawaz, Yasir Abbas 1-The Islamia University of Bahawalpur Pakistan. For instance, the high pricing of iPhone 5s in the country shows that Brazil is the most loyal countries where Apple stores are. Filling of the case was in 2011 when the conflict began. The verdict points out how the jury acted so unfairly without considering rules violated by both parties whereby Samsung had violated the design patent of Apple while Apple had also violated the utility patent of Samsung. The implication of United States verdict to International marketing. Rich. Apple is accusing Samsung of infringing on software patents related to its iPhone. Cotter, T.F., 2013. The patent War: Apple vs Samsung Succession Planning at Samsung: The Merger Formula of Cheil Industries and Samsung C&T Apple’s Future: Apple Watch, Apple TV, and/or Apple Car? Despite the increasing sales experienced by Apple, Samsung still leads in the market worldwide. Cotter, T.F., 2013. The Apple-Samsung lawsuits. Samsung argued that Apple violated its five patents, but the jury found out that Apple had violated two Samsung patents while Samsung had violated one Apple patent, therefore, the jury made a split decision that awarded small damaged to both companies (Filitz, Henkel & Tether, 2015). Assessment 1- Part A- Case Study-1- Managing Growth…, ACCT3102 Individual Case Study Assignment…, Write a case study on supply chain network design.…, INTELLECTUAL PROPERTY CASE STUDY OF APPLE AND SAMSUNG, Samsung: Background, PEST Analysis, Recommendation, What are contraindications to administering the measles, mumps, and rubella, Statistical Reasoning- Measures of Variation, EDU-5000 V4:Foundations for Graduate Study in Education. The two electronics moguls Samsung Electronics Co. and Apple Inc. find themselves again in another legal battle, but this time the South Korean has accused the Cupertino company of infringing on its patent related to long-term evolution technology (LTE) and faster fourth generation wireless networking. ISBN: 9781442560833. This article is only an example and cannot be used for research or reference purposes. SEE ALSO: Samsung: Background, PEST Analysis, Recommendation, CONTACT US IF YOU WANT A SIMILAR HIGH QUALITY PLAGIARISM FREE CASE STUDY ON THIS TOPIC OR RELATED TOPIC. The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. Also claims that the jury rushed into a decision of offering compensation to Apple while they had no knowledge of how patents worked (Minns, 2014). Shumaker & Sieffert, PA. Su, H.N., Chen, C.M.L. High costs are incurred in the lawsuit- this is evident from the order of compensation passed by the court thus patent conflicts are not encouraged. Based on the contents of the “discussion” section of this report, it … Protecting aesthetic innovations? View Essay - Case-Study-Apple-vs-Samsung from MKTG 90012 at University of Melbourne. Technological Forecasting and Social Change, 86, pp.125-131. Patent litigation as a leading market indicator.International Journal of Technology Transfer and Commercialisation, 1(3), pp.280-291. The Apple vs. Samsung case is a true example of litigation being used as a business strategy; attacking competitors financially, making their designs illegal and the ability to attempt to limit their products on the market through injunctions constitutes … Be valuable, rare, imperfectly imitable and perfectly non sustainable court, District! 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