Although its main focus rests on the Indian automotive market, it has been forging in the international markets in recent times. Tata Motors has always been striving to attain technological excellence it its business processes and operations. It addresses fundamental human resource management practices focussed toward creating and maintaining an atmosphere of high-performance and directing the employees towards success. Tata Motors Ltd links all its functional departments through Enterprise Resource Planning (ERP). With the right attitude, we WILL deliver a new world of communications. Downvote. Tata Motors works towards developing leaders keeping in view the context and culture in which they are developed. Recently in the context of acquisition of Daimler Chrysler by Tata Motors, Mr Ratan Tata believes that he can improve the business and increase the revenues faster than General Motors. Get a glimpse of these experiences here! We have established a procedure for ensuring quality control of outsourced components. Designing the right organizational design involves division of tasks and responsibilities into specific jobs, assigning jobs and employees to various departments and delegating the authority and responsibility (Dewar & Simet, 1981). Cons. These values continue to direct the growth and business of Tata companies. Taking into consideration the organizational change in culture, Tata Motors follows a variety of approaches. The complete product profile is attached in Appendix 3. Great apportunity take this platform, Tata motors is a world best workplace. Organizational construction of Tata Motors: The construction of an organisation has to make with the organisational clime along with cognition direction. Lesser levels in the organization structure provide a better platform for innovation and customization of products. All work is written to order. It promotes easy sharing of important information between its different departments. Latest examples are acquisition of Jaguar Land Rover (JLR) and Daewoo Motors Ltd. Secondly it is expanding its current product range into chosen countries, such as expansion of its Indica brand of cars in UK. Tata has always been a values-driven organisation. It is expanding its business profile in emerging markets like Hong Kong, Mexico, Russia, South Africa, United Kingdom, etc. Downvote. to give you a better experience. According to Yukel, 1998 a leader must be able to involve people in the organization, motivate them towards achieving organizational goals and objectives. Jamsetji Nusserwanji tata started a private tradingfirm laying foundation to the tata group in 1868.Tata motors was established in 1945 as alocomotive manufacturing unit.It tied up with … The process took 2+ weeks. We will be passionate about achieving the highest standards of quality, always promoting meritocracy. Taking into consideration the organizational change in culture, Tata Motors follows a variety of approaches. Board of Directors and Leadership team of Tata Sons, the principal holding company of the Tata group. Jaguar Land Rover (JLR) (www.jaguar.com) (www.landrover.com), Telco Construction Equipment Company Ltd (Telcon) (www.telcon.co.in), Tata Motors (Thailand) (www.tatamotors.co.th), TAL Manufacturing Solutions Ltd (www.tal.co.in), Tata Technologies Ltd (TTL) (www.tatatechnologies.com), Tata Cummins Ltd (TCL) (www.tatacummins.com), Tata Daewoo Commercial Vehicle Co Ltd (www.daewootruck.co.kr), Tata Motors European Technical Centre (TMEC), Tata Autocomp Systems Ltd (www.tacogroup.com), HV Transmissions Ltd (HVTL and HV Axles (HVAL) (www.tatamotors.com), Tata Motors Finance Ltd (www.tatamotorfinance.com), Hispano Carrocera S.A. (www.hispano-net.com), Concorde Motors (India) Ltd (www.concordemotors.com). If we look at the organizational structure of Tata Motors, we will find that the functional units are divided into the categories of Finance, Strategy, Engineering, Communications, Human Resources and Legal. A major step in Tata Motors’ globalization efforts was a bid for Daewoo Commercial Vehicles Ltd (DCVL), South Korea. (2005) have defined a business model as a conceptual instrument or framework made up of a broad group of entities and relationships existing between them through which an organization expresses its rationale of carrying out business activities in certain ways. TATA MOTORS – CULTURE (BROADER PERSPECTIVE) Tata’s follow a very strong culture giving much importance to ethics and moral values Very strong employee relationships The role of CEOs is unique in that they stand at the top of the pyramid and all the other members of the organization … Tata Motors is expanding internationally on the concept of two-fold strategy. Organizational structure is a strong determinant in shaping an organization’s behaviour and decision regarding structure has major influence on an organization’s strategy (Galbraith, 1973). Initially he assumed to be one of the best in the world. These are distinct models for looking at organizational culture. FONTS Organisational culture of Tata Motors TATA MOTORS Tata has a very strong culture giving much importance to ethics and moral values. Organizational culture is the backgrounds in which leaders are developed the leaders are developed and is therefore imperative towards developing a competitive and sustainable leadership across organization. They possess the desire to satisfy their needs and they need to associate themselves with other people for learning and growing (Lawrence, 1998). From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. To be effective, any organization structure must create a balance between differentiation and integration and to respond quickly to the economic conditions, it should integrate across differentiated departments (Lawrence and Lorsch, 1967). Latest examples are the acquisition of two British car brands Jaguar and Land Rover and strategic collaboration with Cummins to form Tata Communications Ltd (TCL). It is a culture which recognizes people, groups and teams for their personal and organizational achievements. I interviewed at Tata Motors (Jalandhar (India)) in February 2015 Tata motors has a very effective process of selection candidates for taking up the organization … TATA Motors Ltd manufactures a variety of vehicles under the categories of commercial, utility and passenger vehicles. Prior in 2008 it acquired two prestigious British car brands – “Jaguar” and “Land Rover (TATA Group Brochure, March 2010). According to Schein, 1990 organizational culture is the assumptions and beliefs of organization and the behaviour that the leaders acquire for the purpose of decision making and problem solving. According to the JD Power Consumer Satisfaction Index 2009, Tata Motors showed the best performance by moving up from 11th rank in 2008 to 5th rank in 2009. For example, transfer of production manager of a manufacturing firm which is setting up a new subsidiary in a foreign country. The manager is now in a new organizational and cultural setting where workforce may exhibit very different needs, attitudes and behaviours from the home country workforce. With this effect, TATA Motors Ltd has various technological and quality improvement related programs. Tata Motors in 1998 launched India’s first indigenously designed car named “Tata Indica. Also according to Brockbank (2002), Tata’s leadership development will reflect its attention towards enriching value addition in its human resource strategies. TBEM is designed to deliver strategic focus to enable the organization to acquire and practice the most sophisticated and profitable global business processes. Important elements of an organizational structure are job designing, job redesigning and job specialization. It is extremely critical for an organization to develop the right kind of cultural settings within which its workforce operates, learns, develops and demonstrates. We will integrate environmental and social principles in our businesses, ensuring that what comes from the people goes back to the people many times over. It incorporates the organization’s objective evaluation of itself and the customers’ evaluation of the offerings of the organization. “Organizational structure is perhaps the least understood and most under-appreciated topic in business.” James Schermerhorn, Jr., Professor, Ohio University. There are different models provided for investigating and analyzing the organizational culture. P2. Tata Motors encourages relationships at both formal and informal levels through designing flat organizational structures at different divisional units. The organizational structure of Tata Motors follows the matrix form which incorporates the elements of functional and divisional organizational structures. Thus the culture within the organization is focused on dealing dynamic and challenging forces of business environment and is very well complemented by its matrix and flat organization structure. An indistinguishable feature of organizational structure is the flow of information; the employees follow a formalized pattern of reporting. The organizational culture of Tata Motors makes it essential to develop its leadership potential and impact while maintaining its original values which aim to improve the people’s quality of life. Cons. Upvote. The five core Tata values underpinning the way we do business are: We will be fair, honest, transparent and ethical in our conduct; everything we do must stand the test of public scrutiny. Tata companies also extend social welfare activities to … The organizational culture of Tata Motors makes it essential to develop its leadership potential and impact while maintaining its original values which aim to improve the people’s quality of life. Tata’s current focus is on leveraging its capabilities in the automobile sector and expanding its market and distribution network with a focus on understanding the preferences of local consumers and developing in-house engineering capabilities. Change, Coalitions, and Coping (Joy L. Hart, Shirley Willihnganz, and Greg B. Leichty)--3. Culture … Cultural development is also an essential facilitator of leadership development (Bal and Quinn, 2001). The fundamental reason behind designing an appropriate organizational structure is effective and efficient utilization of resources. Besides, Tata Motors’ also has international manufacturing plants in UK, South Korea, Thailand and Spain (TATA Group Brochure, March 2010). We will invest in our people and partners, enable continuous learning, and build caring and collaborative relationships based on trust and mutual respect. The current focus of Tata Motors is on revolutionizing the car business. TATA Motors Ltd is gradually improving its global presence by acquiring businesses abroad. Company Registration No: 4964706. This means the strategic focus in on innovating and developing the domestic and international market. The choice of leadership is influenced by the organizational culture. Organizational Culture: What is Organizational Culture and Why does it matter - Duration: … Business. *You can also browse our support articles here >. As argued by Mische (2001), in the context of a business environment that is extremely dynamic and is impacted significantly by technological changes, the need to adapt becomes inevitable; organizations such as TATA Motors need to be flexible in their business operations and the processes followed. The five core Tata values underpinning the way we do business are: … This is extremely critical in building a culture that is positive and productive. Contemplating My First Year (Joy L. Hart)--2. Tata Motors’ manufacturing plants in India are established at the following locations: Tata Motors and Fiat have their common manufacturing plant at Ranjangaon, Pune. No plagiarism, guaranteed! Tata Motors entered in the Indian passenger vehicle business as late as 1991 and within two decades, it is the India’s third largest passenger vehicle player. Tata Motors gives a lot of attention towards ensuring that the senior leaders of organization remain focused on achieving the organizational vision and exceed the expected levels of performance. Tata Motor’s scale of operations is extremely huge and varied. Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Culture … This poses challenges for Tata Motors to fit its culture in these countries with its corporate culture. TATA Motors follows the reporting procedure and flow as shown in Appendix 2. As per one of the paper there is no such ideal leader rather one evolves as an ideal leader with experience. Published: 1st Jan 1970 in In 2008, Tata Motors revealed the intent behind world’s cheapest car “Nano” and launched it in 2009. People in an organization are complex and multidimensional. OD Intervention Evaluating the organizational change in culture, Tata Motors follow different approaches such as, analyzing the fundamental assumptions, investigating the cultural gaps and managerial behaviour in the organization. The Company’s culture of perpetual search for excellence is highly attributed to the Tata’s ethos and … Tata motors … Magazines, Editor’s Choice Award as Best Luxury Vehicle for 2010 by World of Wheels Magazine in Canada. A complete list of awards won by Tata Motors has been attached in the Appendix 6. Its portfolio consists of two main business units- Passenger Car Business Unit (PCBU) and Commercial Vehicles Business Unit (CVBU). Organizational culture is a phenomenon that is shared by the members of an organization and operates unconsciously. Tata Motors Ltd has always given significant importance to developing an organizational culture wherein innovation is encouraged. Tata Motors Recommended for you. The organizational culture of Tata Motors is understandable as the “task culture”. It is equally … The culture in one organization can be very different from another depending on the corporate strategy and what is to be achieved. To provide a rich customer service experience it undertakes effective and efficient networking of sales and service networking. They have a program for vendor assistance through which the quality of raw materials and components is maintained. It is equally committed to the cause of societal development which is visible in its Corporate Social Responsibility through which it helps the under privileged sections of rural and urban society. I applied online. All Rights Reserved. The employees at different levels of the organization (lower, middle and top) are aware of organization’s every setting and action embedded in the elements of culture; thus the way an organization manages is inadvertently judged by its human resources which influences their behaviour towards their own and organization’s objectives Nadi (2008). Do you have a 2:1 degree or higher? According to Richter (2007), there is possibility of only two out of the three to survive in the playground. OB aims to improve the effectiveness with which an organization works (Ashraf, T). Free resources to assist you with your university studies! Long term. Tata Motors follows a code of conduct that helps in deciding on and assigning responsibilities to promote group working. The managers need not worry about the routine chores as much as they need to focus on really improving the quality of work and technological and social advances. The Managing Director of Tata… During the phase of Nano development and launch the whole organization took it as their personal achievement. Whether an organization will successfully implement its strategy and achieve the set goals is highly dependent on the culture within it. In September 2004, Tata Motors Ltd became the first Indian Engineering Sector Company to be listed on the New York Stock Exchange (NYSE). We will be bold and agile, courageously taking on challenges, using deep customer insight to develop innovative solutions. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. According to Stacy (1993), strategic intent is to intentionally share an intension with the members of management and workforce to achieve a desired position by adopting a particular strategy. * Good work culture * Growth opportunities in the field of your interest * Trust and values of Tata group. For an organization to successfully allocate and direct its resources (physical and human) towards achieving the organizational objectives, it is essential that it designs the structure which fits with its organizational strategy. In case of Jaguar Land Rover (JLR), Tata has followed special breakeven strategy where it has concentrated on the factors such as material cost and manufacturing, warranties, selling and administrative expenses, product development expenditure and human resource management. And there is quite a bit of talk about if and when the Nano might become available to American … It has also made CO2 emission norms- EURO compulsory in many of its vehicles. If you get a chance to work with a senior team who can see that culture needs to be changed, then here is a model and a method that you can use to get to the core. This is a very simple model of organizational culture that is easy to understand and can be used to help change the culture … These functional departments construct the strategic framework on which Tata Motor’s different business sectors are based; such as India Operations, Commercial Vehicle Business Unit and Passenger Car Business Unit (Appendix 6). ORGANIZATIONAL STRUCTURE Tata Motors has a Matrix Organizational Structure with both heads of functions (Human Resources head, Marketing head, Chief Financial Officer) as well as heads of … The various divisions and departments are interconnected through intranet; thus promoting instant information sharing among the employees and management. It emphasizes on planning the actions, implementing those plans and ensuring the objectives are met and achievements are measured and sustained for improving the functioning of business. According to Sutherland & Canwell (2004), “strategic intent” is the intention of an organization to synchronize and propel the management and workforce towards achieving the required goals and objectives. It is critical factor that determines the success of both organization and its employees (Fontaine, 2007). It is India’s largest automobile company. The 2009-2010 consolidated revenues stood at US$ 20 billion (TATA Motors Annual Report 2009-2010). Considering the span of control a flat organizational structure benefits Tata Motors because it has some very experienced team of leaders who can provide a strategic direction to the management working under their supervision (See Appendix 7 for key players in Tata Motors Ltd). Sr Manager (Former Employee) - Pune, Maharashtra - June 6, 2020. He is currently part of 203 board members in 20 different organizations across 23 different industries. Low-end level: Tata Motors … This is very good performance and supporting all customer and employees I m empress there culture tata motors. Study for free with our range of university lectures! Tata has always been a values-driven organisation. The organization is focused towards achieving the goals and visions set by Mr. Ratan Tata, thus there is a visible need for autonomy which is well supported by a flatter structure. Fully loaded, it costs $131,895. It also links the organization’s strategies, technologies and products (Kefela, 2010). “Business, as I have seen it, places one great demand on you: it needs you to self-impose a framework of ethics, values, fairness and objectivity on yourself at all times.” - Ratan N Tata, 2006. Info: 4288 words (17 pages) Essay It is a global automotive giant operating in various automobile sectors across distant geographies; hence there is a need to integrate its divisions along the various functional units of its business. Similarly leadership style is also affected by the organizational structure. The code serves as the ethical roadmap for Tata employees and companies. Very good culture at Tata motors , good environment for people , friendly atmosphere, I am satisfied as an employee of Tata motors … Tata then realized that it needs a restructuring and there is urgent need for organizational change for it. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. The two recent examples supporting the rationale are the launch of Tata’s world’s cheapest car- NANO and acquisition of Jaguar and Land Rover brands (JLR). It may encompass organization of various jobs into different departments, creating the reporting procedure and flow of information chain, division of business units under functional and divisional heads. It also includes the results such as financial and market performance, HR performance and refining the leadership system. Tata Motors Tata group is one of the largest multinational conglomerate company headquartered in Mumbai, Maharashtra, India Which deals with different types of Products and services, they have … If you need assistance with writing your essay, our professional essay writing service is here to help! Report. Thus TBEM is also a tool for the organization to keep on evolving in the tough business environment (TQMS). Nohria et al (2003) in the July 2003 Harvard Business Review found the following organization structure to be most productive and effective: Which does away with bureaucratic elements, Which makes it easier to work in the business environment, Which enhances the level of collaboration between teams and departments, Which allocates the right type of resources in the right places. ... System Driven Organization, Associated one one of the icons of the world Ratan Tata. It covers issues such as employee engagement and development in integrated way (i.e., aligned with your organisation’s strategic objectives and action plans). It performs in concord with its customer requirements and expected levels of performance and service. The culture at Tata Motors can be best described as delegation-oriented and empowerment-focused. Following Tata’s purchase of Jaguar and Land Rover earlier this week Declan Mulkeen, Marketing Director at Communicaid, Europe’s leading Culture and Communication Skills consultancy responds to the announcement and discusses the cultural and communication challenges which a cross-border acquisition of this type may produce and the steps that both Tata … The organizations which focus extensively on improving quality through Total Quality Management, such as Tata Motors Ltd find that the premise of managing quality (TATA Motors Ltd managed its quality through TQMS) can be defining force behind culture change and improvement (Chaudron, 1992). Registered Data Controller No: Z1821391. These include ascertaining fundamental assumptions, questioning cultural gaps and managerial behavior in the organization. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Tata Motors Ltd has always given significant importance to developing an organizational culture … It also includes and enhances human resource planning (HRP) as a component of overall strategic planning. It can be top-down in case of functional structure or collaborative in case of matrix structure (Beer, M). It also adapts itself to the various competitor strategies and upcoming rules and regulations. Tata Motors through its process management identifies its core and distinctive competencies and managing them in a manner which helps it to achieve effective design for organisational learning and continuous improvement of business processes. VAT Registration No: 842417633. 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